:root{
  --bg:#F4EFE7; --panel:#FBF8F2; --ink:#2B2722; --muted:#7A7066;
  --line:#E3DACB; --accent:#9A6B3E; --accent-soft:#C49A7A;
  --trending:#6E8E80; --timeless:#9A6B3E; --destination:#6E97A6; --kids:#C98C86;
  --covered:#5C8A6B; --partial:#C49A4B; --gap:#B25A45;
  --shadow:0 1px 2px rgba(43,39,34,.05),0 8px 24px rgba(43,39,34,.07);
  --radius:14px;
  font-synthesis:none;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:"Iowan Old Style","Palatino Linotype",Georgia,serif;
  line-height:1.6;-webkit-font-smoothing:antialiased;
}
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}
h1,h2,h3{font-weight:600;line-height:1.15;letter-spacing:-.01em}
a{color:var(--accent);text-decoration:none}
a:hover{text-decoration:underline}
code{font-family:ui-monospace,Menlo,monospace;font-size:.85em;background:#EDE4D5;padding:.1em .4em;border-radius:5px}

/* hero */
.hero{background:linear-gradient(180deg,#EFE7D9,#F4EFE7);border-bottom:1px solid var(--line);padding:64px 0 40px}
.eyebrow{font-family:ui-sans-serif,system-ui,sans-serif;text-transform:uppercase;letter-spacing:.18em;font-size:12px;color:var(--accent);margin:0 0 14px}
.hero h1{font-size:clamp(34px,6vw,58px);margin:0 0 18px}
.lede{font-size:clamp(18px,2.4vw,22px);color:#4A433B;max-width:760px;margin:0 0 18px}
.meta-line{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;color:var(--muted);margin:0 0 24px}
.jump{display:flex;flex-wrap:wrap;gap:10px}
.jump a{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;background:var(--panel);border:1px solid var(--line);border-radius:999px;padding:7px 15px;color:var(--ink)}
.jump a:hover{border-color:var(--accent-soft);text-decoration:none;background:#fff}

/* sections */
main{padding:24px 0 40px}
section{padding:48px 0;border-bottom:1px solid var(--line)}
section:last-child{border-bottom:none}
h2{font-size:clamp(26px,3.6vw,36px);margin:0 0 14px}
h3.sub{font-size:18px;font-family:ui-sans-serif,system-ui,sans-serif;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin:36px 0 16px;font-weight:600}
.section-intro{font-size:18px;color:#4A433B;max-width:780px;margin:0 0 26px}
.big{font-size:clamp(19px,2.4vw,24px);max-width:820px;color:#3A332C}

/* sample strip */
.sample{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin-bottom:8px}
.sample .s{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:14px 16px}
.sample .s b{display:block;font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent)}
.sample .s .n{font-size:20px;font-weight:600}
.sample .s .e{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:var(--muted)}

/* mini trend cards */
.cards-mini{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:16px}
.mini{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:18px 20px;box-shadow:var(--shadow)}
.mini h4{margin:0 0 8px;font-size:18px}
.mini p{margin:0;font-size:14.5px;color:#544B41}

.callout{margin-top:28px;background:#F6EBE6;border:1px solid #E6C9bf;border-left:4px solid var(--gap);border-radius:10px;padding:18px 22px}
.callout b{display:block;font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--gap);margin-bottom:6px}
.callout p{margin:0;font-size:15px}

/* formats */
.formats{counter-reset:f;list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(330px,1fr));gap:14px}
.formats li{counter-increment:f;position:relative;background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:18px 20px 18px 56px}
.formats li::before{content:counter(f);position:absolute;left:16px;top:16px;width:28px;height:28px;border-radius:8px;background:var(--accent);color:#fff;font-family:ui-sans-serif,system-ui,sans-serif;font-weight:700;font-size:14px;display:grid;place-items:center}
.formats h4{margin:0 0 6px;font-size:16.5px}
.formats p{margin:0;font-size:14px;color:#544B41}

/* tiktok watch section */
.btn{font-family:ui-sans-serif,system-ui,sans-serif;font-size:14px;font-weight:600;cursor:pointer;
  background:var(--ink);color:#FBF8F2;border:none;border-radius:999px;padding:10px 20px;margin-bottom:22px}
.btn:hover{background:#000}
.tk-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:16px;align-items:start}
.tk-grid.embeds{grid-template-columns:repeat(auto-fill,minmax(300px,1fr))}
.tk{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:16px 18px;box-shadow:var(--shadow)}
.tk-head{display:flex;align-items:center;gap:10px;margin-bottom:10px;flex-wrap:wrap}
.tk-user{font-family:ui-sans-serif,system-ui,sans-serif;font-weight:600;font-size:14px}
.tk-mini{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:var(--muted);margin-left:auto}
.tk-cap{font-size:14.5px;color:#4A433B;margin:0 0 12px;line-height:1.5}
.tk-stats{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:var(--muted);margin-bottom:12px}
.tk-watch{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;font-weight:600}
.badge{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;
  padding:3px 9px;border-radius:999px;color:#fff}
.badge.spectacle{background:#B25A45}
.badge.vibe{background:#6E8E80}
.badge.taste{background:#9A6B3E}

/* chips / tiers */
.chip,.dot{font-family:ui-sans-serif,system-ui,sans-serif}
.chip{display:inline-block;font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:.06em;padding:3px 10px;border-radius:999px;color:#fff;vertical-align:middle}
.chip.trending{background:var(--trending)}
.chip.timeless{background:var(--timeless)}
.chip.destination{background:var(--destination)}
.chip.kids{background:var(--kids)}
.chip.historic{background:#5A4632}
.chip.featured{background:#C99A2B;color:#2B2722}

/* per-card tags (featured / outdoor) */
.card .tags{display:flex;gap:6px;flex-wrap:wrap;margin:2px 0 10px}
.tag{font-family:ui-sans-serif,system-ui,sans-serif;font-size:10.5px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;padding:2px 8px;border-radius:6px}
.tag.feat{background:#F3E6C6;color:#8A6A1E}
.tag.outdoor{background:#DCE8DF;color:#3E6E52}
.lb-desc{color:#D8CDBA;font-size:15px;line-height:1.55;margin:0 0 16px;max-width:820px}

/* proposed styles */
.prop-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:18px}
.prop-card{background:var(--panel);border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:var(--shadow)}
.prop-pal{display:flex;height:64px}
.prop-pal span{flex:1}
.prop-body{padding:16px 18px}
.prop-body .top{display:flex;justify-content:space-between;align-items:center;gap:8px;margin-bottom:6px}
.prop-body h4{margin:0;font-size:18px}
.prop-body .aka{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11.5px;color:var(--muted);margin-bottom:10px}
.prop-body .aka b{color:var(--accent);font-weight:600}
.prop-blurb{font-size:13.5px;color:#4A433B;font-style:italic;margin:0 0 12px;line-height:1.5}
.prop-meta{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;color:#544B41;margin:0 0 7px;line-height:1.45}
.prop-meta b{color:var(--ink)}

.tier-block{margin-bottom:40px}
.tier-head{display:flex;align-items:baseline;gap:14px;margin:0 0 18px}
.tier-head h3{font-size:22px;margin:0}
.tier-head .count{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;color:var(--muted)}

.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:20px}
.card{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);cursor:pointer;transition:transform .15s,box-shadow .15s}
.card:hover{transform:translateY(-3px);box-shadow:0 6px 14px rgba(43,39,34,.10),0 18px 40px rgba(43,39,34,.10)}
.card .ph{aspect-ratio:4/3;background:#E7DDcd;overflow:hidden}
.ph-pal{display:flex;position:relative}
.ph-pal span{flex:1}
.ph-pending{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:#fff;background:rgba(43,39,34,.55);padding:4px 12px;border-radius:999px;backdrop-filter:blur(2px)}
.tag.pending{background:#EADfce;color:#8A6A1E}
.lb-palrow{display:flex;height:80px;border-radius:12px;overflow:hidden;margin-bottom:12px}
.lb-palrow span{flex:1}
.lb-pending{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;color:#D8CDBA;margin:0}
.card .ph img{width:100%;height:100%;object-fit:cover;display:block}
.card .body{padding:14px 16px 16px}
.card .top{display:flex;justify-content:space-between;align-items:center;gap:8px;margin-bottom:8px}
.card h4{margin:0;font-size:18px}
.card .aka{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11.5px;color:var(--muted);margin:0 0 9px}
.card .aka b{color:var(--accent);font-weight:600}
.lb-aka{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;color:#C8B89E;font-style:italic}
.card .blurb{font-size:13px;color:#544B41;margin:0 0 12px;min-height:40px}
.palette{display:flex;gap:0;border-radius:7px;overflow:hidden;height:22px;border:1px solid var(--line)}
.palette span{flex:1}

/* per-style social popularity */
.card .social{display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin-top:11px;padding-top:11px;border-top:1px solid var(--line)}
.pop{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;padding:3px 9px;border-radius:999px;color:#fff;white-space:nowrap}
.pop.hot{background:#B25A45}
.pop.strong{background:#9A6B3E}
.pop.moderate{background:#6E8E80}
.pop.niche{background:#9b938a}
.card .reach{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11.5px;color:var(--muted)}

/* lightbox social examples */
.lb-social{margin-top:18px;background:rgba(251,248,242,.08);border:1px solid rgba(251,248,242,.18);border-radius:12px;padding:16px 18px}
.lb-social-head{display:flex;align-items:center;justify-content:space-between;gap:12px;flex-wrap:wrap;margin-bottom:12px}
.lb-reach{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;color:#D8CDBA}
.lb-ex{display:grid;grid-template-columns:repeat(2,1fr);gap:10px}
.lb-ex .ex{display:flex;gap:11px;background:#FBF8F2;border-radius:10px;padding:11px 13px;text-decoration:none;color:var(--ink);transition:background .12s}
.lb-ex .ex:hover{background:#fff}
.ex-plat{flex:none;font-family:ui-sans-serif,system-ui,sans-serif;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;height:fit-content;padding:3px 7px;border-radius:6px;color:#fff}
.ex-plat.tiktok{background:#111}
.ex-plat.instagram{background:#C13584}
.ex-body{display:flex;flex-direction:column;gap:3px;min-width:0;font-family:ui-sans-serif,system-ui,sans-serif}
.ex-body b{font-size:13px}
.ex-cap{font-size:12px;color:#544B41;line-height:1.4}
.ex-stats{font-size:11.5px;color:var(--muted)}

/* trending gaps section */
.buckets{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:14px;margin-bottom:26px}
.bucket{background:#F6EBE6;border:1px solid #E6C9bf;border-radius:12px;padding:16px 18px}
.bucket h4{margin:0 0 7px;font-size:16px;color:#9A4A38}
.bucket p{margin:0;font-size:13.5px;color:#5A4A44}
.gap-list{display:grid;grid-template-columns:repeat(auto-fill,minmax(330px,1fr));gap:14px}
.gapcard{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:16px 18px;border-left:4px solid var(--line)}
.gapcard.gap{border-left-color:var(--gap)}
.gapcard.partial{border-left-color:var(--partial)}
.gapcard.covered{border-left-color:var(--covered);opacity:.82}
.gstatus.covered{background:var(--covered)}
.gaphead{display:flex;align-items:center;gap:9px;margin-bottom:8px;flex-wrap:wrap}
.gaphead b{font-size:16.5px}
.grank{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:var(--muted);margin-left:auto}
.gstatus{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;padding:3px 9px;border-radius:999px;color:#fff}
.gstatus.gap{background:var(--gap)}
.gstatus.partial{background:var(--partial)}
.gmeta{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12.5px;color:var(--muted);margin-bottom:8px}
.gnote{font-size:14px;color:#4A433B;margin:0 0 11px}
.gex{display:flex;flex-direction:column;gap:5px}
.gex a{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:var(--ink);text-decoration:none}
.gex a:hover{color:var(--accent)}

/* coverage table */
.cov-table{display:grid;gap:8px}
.cov-row{display:grid;grid-template-columns:18px 1.1fr 1.3fr;gap:14px;align-items:start;background:var(--panel);border:1px solid var(--line);border-radius:10px;padding:14px 16px}
.cov-row .st{width:14px;height:14px;border-radius:50%;margin-top:6px}
.cov-row .trend{font-weight:600;font-size:15.5px}
.cov-row .trend .maps{display:block;margin-top:5px}
.cov-row .maps a{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11.5px;background:#EDE4D5;border-radius:6px;padding:2px 8px;margin:0 5px 5px 0;display:inline-block;color:#5A5046}
.cov-row .note{font-size:14px;color:#544B41}
.cov-row.gap{background:#FaF0Ec}
.st.covered,.dot.covered{background:var(--covered)}
.st.partial,.dot.partial{background:var(--partial)}
.st.gap,.dot.gap{background:var(--gap)}
.dot{display:inline-block;width:11px;height:11px;border-radius:50%;vertical-align:middle;margin:0 2px}

/* split */
.split{display:grid;grid-template-columns:1fr 1fr;gap:36px}
.split .full{grid-column:1/-1}
.split h2{font-size:26px}
.split p{font-size:16px;color:#3A332C}
.libonly{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:14px;margin-top:6px}
.libonly .lo{background:var(--panel);border:1px solid var(--line);border-radius:10px;padding:14px 16px}
.libonly .lo b{font-size:15px}
.libonly .lo p{font-size:13.5px;color:#544B41;margin:6px 0 0}

/* recommendations */
.reco-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:16px;margin-top:6px}
.reco-card{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:18px 20px;border-top:3px solid var(--line)}
.reco-card.add{border-top-color:var(--gap)}
.reco-card.consider{border-top-color:var(--partial)}
.reco-card.rename{border-top-color:var(--trending)}
.reco-tag{font-family:ui-sans-serif,system-ui,sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-bottom:8px}
.reco-card h4{margin:0 0 8px;font-size:17px}
.reco-card p{margin:0;font-size:14px;color:#4A433B}

footer{background:#ECE3D4;border-top:1px solid var(--line);padding:30px 0 50px}
footer p{font-family:ui-sans-serif,system-ui,sans-serif;font-size:13px;color:var(--muted);margin:0 0 6px}
footer .fine{font-size:12px;opacity:.85;max-width:760px}

/* lightbox */
.lightbox{position:fixed;inset:0;background:rgba(30,26,22,.86);display:grid;place-items:center;z-index:50;padding:24px}
.lightbox[hidden]{display:none}
.lb-inner{max-width:1000px;width:100%}
.lb-head{color:#F4EFE7;font-family:ui-sans-serif,system-ui,sans-serif;margin:0 0 14px;display:flex;align-items:center;gap:12px}
.lb-head h3{margin:0;font-size:24px;color:#fff}
.lb-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.lb-grid figure{margin:0}
.lb-grid img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:10px;display:block;background:#3a342c}
.lb-grid figcaption{font-family:ui-sans-serif,system-ui,sans-serif;font-size:12px;color:#D8CDBA;margin-top:6px;text-transform:capitalize}
.lb-close{position:fixed;top:18px;right:24px;width:44px;height:44px;border-radius:50%;border:none;background:#FBF8F2;color:#2B2722;font-size:26px;line-height:1;cursor:pointer}
.lb-close:hover{background:#fff}

@media(max-width:720px){
  .split{grid-template-columns:1fr}
  .cov-row{grid-template-columns:18px 1fr}
  .cov-row .note{grid-column:2}
  .lb-grid{grid-template-columns:repeat(2,1fr)}
  .hero{padding:44px 0 32px}
}